Strategic management of technological innovation
- Autore/i.................: Schilling Melissa A.
- Anno Edizione......: 2022
- EAN.........................: 9781265073350
- Editore....................: McGraw-Hill Education
- Collana...................: Economia e discipline aziendali
- Pagine.....................: 349
57,40 €
Tasse incluse
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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